Latinos, their mobiles, and Social Media

An interesting article @ Business Insider

Screen Shot 2018-11-02 at 6.07.51 AMUS Hispanics over-index non-Hispanic Whites in usage and engagement with social media. More than three-quarters (77%) of US Hispanics say they’ve used social sites in the past 30 days. That’s compared with 38% of non-Hispanic Whites who spend over an hour with social media daily.

The most popular platforms among US Hispanics revolve around communication (e.g. Facebook), images (e.g. Instagram), and video (e.g. YouTube). In the last 30 days, 66% of US Hispanics aged 18 and older have used Facebook (over-indexing non-Hispanic Whites by 5%).

US Hispanics are active participants on social platforms, rather than passive consumers. The demographic group shares content on social platforms five times more often than do non-Hispanic Whites.

Here are a few additional consumption insights:

  • Because the US Hispanic market is relatively young, its ROI will only improve over time.
  • Advertisers should look to mobile to reach the growing group. US Hispanics will have accounted for more than half of all population growth in the US between 2016 and 2020 — and up to 80% of all growth by 2040-45.

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