Is it cool to be Hispanic in the U.S.?

That’s the question I asked to some of my fellow students at the Marketing Communication Seminar at FSU.

And here some of the answers

Yes, it is so cool to be Hispanic. I cannot help but be very intrigued by the ability to see someone who is, as mentioned in a past post, coveted by marketing companies. Being viewed as an asset is always a good feeling. The Hispanic community is also based on so many good values, that it is difficult to not be impressed by how loyally they are practiced while still adopting cultural customs from being in the United States. Her and her family value things that are very important and can easily be lost in this age, such as trust, loyalty, family and other strong relationships.

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I definitely think it has become more “cool” than it used to, to be Hispanic. Our society (in my opinion) has always been very judgmental of others, especially those that are the slightest bit different from us. Even ten years ago, our society was not as acceptable of other races and ethnicities as we are today. I still think we have a lot of progress to make, but it is a process that has to be taken one step at a time. I have also noticed that even though Hispanics are becoming more accustomed to our society and culture, they still find a way to make it known that they take pride in their culture. Hispanics have always been proud of their culture, even when Americans were not as accepting of different cultures. I think it says a lot about a culture who can adopt things about another culture, but find a way to stay true to themselves, and Hispanics definitely do that.

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I’m Hispanic and I can tell you that it’s beyond cool. How would you feel if thousands of companies are trying to reach you by creating “recipes” based on how their specific products or services appeal only to your cultural needs? Pretty good, I can tell you that. We are like the popular kids in school that everybody wants to be involved with. Thousands of companies are willing to do almost anything just to grab our attention and make us take an interest in whatever they are trying to sell. The Hispanic Market is growing so big that these companies know that they need us in order to be successful or at least way more successful. We are the key to a very profitable business.

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One thought on “Is it cool to be Hispanic in the U.S.?

  1. Hi, I’m Juliana and I’m a senior in high school. I love being Hispanic, I’m very proud of it and I git to write about it in my English class. This is what I wrote for the book report:

    “I might get a little annoying when I talk about the mixing of cultures, the American Dream, and how difficult it is to assimilate and adapt to change and yadayadayada. But this defines who I am; I’m sure many of you know what I’m talking about, others don’t. I get that if you’re not a part of something or if you don’t like to do something it becomes tedious when it is continuously brought up, but if you were a first generation immigrant you would talk about it more often than you should too, so bear with me. Honestly, I love being Latina. I love everything about it, like Ed Morales in “Living in Spanglish” puts it: “it’s the food, it’s the sex, it’s the music, it’s the dance, it’s the brownish skin, it’s the whatever” that makes being Latino so great. I might sound arrogant and egotistical, but to a point we all are. What I mean is that if I were white I would be proud of being white, if I were black I would be proud of being black, if I were Asian, Indian, Hawaiian, or whatever I would be proud of being that race/nationality. Goodness, if I were an alien I would be proud of being an alien. But sadly, I’m not an alien. And I’m not white, and I’m not black or Asian, Indian or Hawaiian; I’m Latina, and I’m proud of that. So there it is, I’m selfish. I like to read about myself, things that define who I am; that’s why I chose to read “Living in Spanglish: The Search for Latino Identity in America” by Ed Morales. He argues that Latinos’ ability to hold on to their heritage, while at the same time working to create a culture that is entirely new, is a key component of America’s future. He names the newborn culture Spanglish.

    One might think that Spanglish is nothing more than a crazy bastardization of language, but for Morales it is much more than that; it is “the state of belonging to at least two identities at the same time and not be confused or hurt by it.” He explains that Spanglish is what has kept Latinos alive for so long. ”Living in Spanglish” is ”an informal invitation to those who seek to end the tyranny of black and white,” Morales writes. ”It’s always been easy to see race in these terms, the terms of the opposite poles of the spectrum. But … we are in a new age in America today. It is an age in which the nuances of brown, yellow, and red are as important, if not more so, than black and white.” Morales narrates the story of Latino immigration, the rising of Latino stars like Celia Cruz, Marc Antony, Ricky Martin, and Sofia Vergara to argue that Latinos are already American, or in Morales’ words: “we didn’t cross the border, the border crossed us.”

    The writer argues that in order to face down race, we must immerse ourselves in it, in all of them. He claims that the answer to beat race in the United States is for “Americans to keep f***ing each other until they’re the same color, then America should understand that Latinos have about a four-hundred-year start on them in this process,” and that is why Spanglish is critical to America’s future. In Morales’ eyes, Spanglish is the force that will keep America alive; it will keep the flame of the American Dream burning.

    Morales does an incredible job at creating pathos, since his audience is Latinos in America. He brings the Latino culture alive through his words; he really reinforced my love for Spanglish. But like I said if I were any other ethnicity or race I would certainly be proud of that too, so do me a favor and be proud of who and what you are; “and above all, dance, dance, dance.” “

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